I build businesses by treating them as systems: understand the inputs, measure what comes out, then fix what the numbers say is broken.
I started as an engineer in the Royal Navy, working on Harrier jets, then spent years offshore as a marine engineer. I moved into the Marketing industry in 2014 and founded Run The Numbers® in 2023, a specialist Google Ads and paid search company built around honest measurement and senior people doing the work.
I'm also building SKULayer, an agent-ready product data layer for ecommerce. It audits and improves product feeds for Google Shopping and Meta, with every change previewed before it goes live.
Most of my work sits where advertising, product data and AI-assisted operations meet. This account is for my personal work and the things I choose to build in public.
Currently building
- Run The Numbers® - specialist paid search for UK and European businesses
- SKULayer — safer product feed optimisation, built for people and their AI assistants