Python Class created to address problems regarding Digital Marketing Attribution.

Shapley Attribution: A scikit-learn compatible library that uses Shapley values to measure each marketing channel's true marginal contribution to conversions

Bayesian marketing-attribution analysis with channel conversion estimates and uncertainty intervals.

Keep attribution attached to forms, WooCommerce orders, and event flows across cached pages, dynamic forms, cross-domain journeys, and consent-aware sites.

6 production-ready Claude Code skills for automating Lemon Squeezy operations. Customer support, sales analytics, discount codes, and refunds. Saves 5+ hours/week.

An interactive Shiny app for multi-touch attribution (Markov) and a lightweight MMM-style ROI scenario simulator (MMM-lite)—with Diagnostics and Data Health checks to make results easier to trust and explain.

Comprehensive marketing analytics and measurement strategies covering modern data analysis, attribution modeling, and ROI optimization methodologies. Turn data into actionable marketing insights.

Comprehensive digital marketing guides covering modern online marketing strategies, tactics, and optimization methodologies. Master digital channels for maximum ROI and performance.

Weighted doubly robust learning for uplift modeling

SQL code for querying first- and last-touch attributions

A curated list of attribution, measurement, and marketing analytics resources. Open-source libraries, commercial platforms, research papers, datasets, and the people thinking hard about which marketing dollar caused which revenue dollar.

Server-side Google Tag Manager template for multi-touch attribution. No backend code, first-party cookies, full journey.

Server-side multi-touch attribution for PHP. Framework-agnostic core with Laravel and Symfony adapters.

Multi-touch attribution for Shopify stores. First-click to purchase tracking via Theme App Extension and Remix admin.

Server-side multi-touch attribution for Ruby and Rails. Track customer journeys, attribute conversions, know what works.

Claude Code skill for iOS marketing channel attribution under ATT — covers AppsFlyer, Adjust, Meta AEM, Apple Ads, SKAdNetwork 4, AdAttributionKit. Production-grade debugging + audit playbook.

Simple webapp to visualise hill functions used in Marketing Mix Models

Server-side multi-touch attribution for Python. Flask middleware, framework-agnostic core, no ad-blocker blind spots

Server-side multi-touch attribution for Node.js and TypeScript. Track journeys, attribute conversions, measure real ROAS.

A B2B SaaS company runs campaigns across 10+ marketing channels (Organic Search, Paid Search, LinkedIn, Webinars, Referrals, etc.). Leads flow through a 10-stage funnel — from Website Visit to Opportunity Won — touching multiple channels along the way.