This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics

Dynamic Power BI dashboard for marketing campaign performance monitoring and ROI analysis

A Tableau dashboard that monitors historical data of YouTube videos "trendiness" throughout time. The link for the online dashboard is attached below.

This application is designed to simplify the process of collecting and managing leads for an organization. It provides an intuitive user interface and several useful features to streamline data entry, organization, and follow-up activities.

Apache Superset dashboard prototype for strategic marketing (channel prioritization, budget allocation, ROI forecasting)

Dash is cooler than PowerBI/Tableau and you won't change my mind

🚀 Automate your marketing content pipeline with n8n workflows for entity profiling, messaging, and content scheduling.

📊 Analyze customer segments using RFM modeling to boost retention and reduce churn with actionable insights and an interactive BI dashboard.

Interactive Power BI dashboard analyzing campaign spend, sales, ROAS, ROI, conversions, and regional marketing performance using Power Query, DAX, and star schema modeling.

Power BI dashboard for analyzing marketing campaign performance, ROI, audience engagement, and revenue generation.

📊 Analyze customer segments using RFM and K-Means clustering to enhance targeted marketing and optimize engagement strategies.