Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity
Historical Sales Using Price Elasticity to determine customer responsiveness to future price changes
Data Science Portfolio
Price Elasticities and Purchase Incidence Model
Customer segmentation, price elasticity modelling and conversion modelling.
Key: clustering, using logistic regression to build elasticity modeling for purchase probability, brand choice, and purchase quantity & deep neural network to build a black-box model to predict future customer behaviors.
Constrained portfolio rate optimisation for insurance pricing — SLSQP, FCA ENBP, efficient frontier, shadow prices, JSON audit trail
Study of customer preference, price elasticity and customer segmentation using RFM
Price elasticity estimation per customer segment via log-log OLS regression. Revenue-maximising discount found using SciPy Brent's optimisation. Python · SciPy · Pandas
Determine the effectiveness of advertising activities on sales
Price elasticity estimation by category and revenue simulation using Brazilian Olist e-commerce data
📊 Dynamic pricing dashboard for RFM customer segmentation and price elasticity simulation. React + TypeScript + Vite. Case study on e-commerce pricing strategies.
SAS statistical programming project — 11 hypothesis tests and price elasticity modeling on a 4-year $50B consumer market dataset
Insurance demand modelling. Conversion, retention, DML price elasticity, demand curves, FCA GIPP-compliant optimisation. CatBoost + Polars.
Exploratory analysis and modelling of avocado sales data (organic and conventional) in multiple US markets using R. The project includes outlier detection, correlation analysis, calculation of price-sales elasticities and price forecasting using time series models.
Causal inference for insurance pricing — DML, CatBoost nuisance models, confounding bias reports
Analyzing Marketing Resilience During the Pandemic Era
Causal ML for Orange Juice Price Elasticity
Deprecated — merged into insurance-causal
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